Charlotte Definod

Vision

Design influences the way we connect to everything around us. Working on projects around art, fashion, luxury or culture shapes the way we perceive our society and influences our understanding of the world and ourselves. It has the power to convey powerful messages. It's about creating meaningful projects that resonate deeply, both in content and form, bringing a vision that goes beyond aesthetics to create a real and lasting impact.

By constructing visual narratives that create a strong emotional connection with the audience, I want to bring meaning and depth to a saturated visual world. Every image has a role, and well-thought-out design can really touch people in a lasting way. It's a powerful lever for raising awareness, moving people and, in its own way, changing the world.

Having recently graduated with a

Master's degree in Art Direction, specializing in image and brand strategy

, I work on all strategic and creative aspects of brand experience. Since my beginnings in Parisian agencies such as Mazarine and Servaire&Co, I've had the opportunity to collaborate with iconic brands such as Dom Perignon, Rabanne, Hugo boss, Biotherm, Hennessy, Augustinus Bader, Johnnie Walker, Tequila Patron and many more.

For the past 3 years, I've been offering my services as a freelancer, a rich experience that has enabled me to meet a wide variety of profiles. I've had the opportunity to work with individuals as well as brands such as BNIC Cognac, J.Bally, Cognac Philbert and WWF. Each encounter, discussion, project and critique has been a cornerstone in the construction of my vision and working method.

Services

Concept
Brand strategy
Copywriting
Artistic direction
Brand identity
Naming
Logotype
Packaging
Graphic design
Custom Type
Edition / Fabrication
Web design

Contact

charlotte.definod@gmail.com
+33(6) 75 34 10 59
@definodcharlotte